Gaelic TV ratings soar (Oct 29, 2008)
http://www.belfasttelegraph.co.uk/news/local-national/gaelic-tv-ratings-soar-14018921.html
“When the BBC launched its first Gaelic language channel in Scotland last month, the first night's line-up featured a comedy drama about the disembodied spirit of Elvis Presley on the Isle of Lewis and a performance from a ceilidh band from the Isle of Skye.
“It might seem an unorthodox approach to help broaden the appeal of a vanishing language – but it appears to be working. For BBC Alba is proving to be an unexpected success, pulling in more than 600,000 viewers in its first week of broadcasting, more than double the projected audience of 250,000.”
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